I Need Nice Things: Affordable Art from Australia

Store Profile

Store History

  • Founded: 2010
  • Founded by: Melissa Walker
  • Headquarters: Sydney, Australia
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At first, the outright commercialism of this site kind of irked me — it's strange for a gallery to name itself I Need Nice Things, even if it is targeting young collectors with small budgets. But after surfing the site and reading about the concept behind this Australian company, I could re-frame it as the pragmatic confluence of business and art that Andy Warhol called "the best art."

Warhol famously said, "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art." Repositioning myself in that mindset of entrepreneurial thinking, there are a few things about I Need Nice Things that stand out:

    They don't think "trend" is a bad word. From their site: "I Need Nice Things was created to make contemporary art collectible, changeable and most important of all, affordable. Each week, we create or commission art inspired by the latest global trends in contemporary art, design, and fashion."


    They think it's fine for art to match your sofa. "The concept is simple, you choose the artwork you like. The size and material you like. And then we pop it in a poster tube and send it to you, wherever you are in the world, to instantly brighten up your home or workspace."


    They're all about objects, not names. "All our works are designed by some of the coolest and hippest young artists, typographers, illustrators and photographers in the world. But you won't find a signature on them. Why? Because we believe it's all about loving the art — not the label."


All in all, I Need Nice Things is a well designed site that offers pretty pictures at inexpensive price points. The art might be a little derivative, but there are lots of galleries that showcase the same kind of stuff under much haughtier pretenses.

What do you think? Cool or contrived? Irksome or interesting?

SHOWN ABOVE
Kaleidoscope, starting at $49 AUD for the smallest size
Capsule Collection, starting at $49 AUD for the smallest size
I Can Count '5', starting at $49 AUD for the smallest size
Target Practice, starting at $49 AUD for the smallest size
Why Hello, starting at $49 AUD for the smallest size
Essential Stripes, starting at $49 AUD for the smallest size
Rain Drops, starting at $49 AUD for the smallest size
Urban Flowers, starting at $49 AUD for the smallest size
Urban Fringe, starting at $49 AUD for the smallest size

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