Hidden qualities. This is the slogan for the 100,000 books printed by Molteni&C to present a world and a mission. 700,000 wooden panels produced in a single year, 7 each minute. 1,000 kilometres of squared panel, the distance as the crow flies between Milan and London. Technology, design culture and a living material, wood. A dream, hidden qualities. As if we imagined travelling that distance in first class. An industrial reality which promotes and gives value to the heart and soul of craftsmanship. Molteni is this too. The stars of international design, from Jean Nouvel to Norman Foster, and the 300 specialised technicians that arrive on foot or by bicycle every morning at 8 o’clock at the factory in Giussano, in the heart of Brianza. 124,000 square metres of creativity and engineering. A complete production process to order, constant attention to all stages of production. The Made in Italy brand, the history and innovation of an entrepeneurial dream. Since 1934, when Angelo Molteni started building quality.
A New York flagship Molteni&C store at 60 Greene Street in Soho features the brand's line of revered interior furniture, as well as offerings by their Dada kitchen and Unifor office system divisions. What you will find inside is a complete collection of home furnishings that has taken eighty years to amass.
High-end Italian modern is on the menu here. In addition to the company's own designs, you can find pieces by superstars like Jean Nouvel and Patricia Urquiola at this sleek showroom. The thing that sets Molteni&C apart from other furniture fabricators is the meticulous attention to hidden detail paid to each and every product.
There is always something unexpected in a Molteni piece, from a contrasting interior finish to an elegantly-refined proportion. The long arm of Molteni has reached all over the world to over sixty different countries and countless hotels, boutiques, and private spaces. And now New York can count itself among the lucky many.
Images: via Furniture Fashion Online Home Magazine