- Location: Online
- Specialty: Reusable fabric gift wrap
- Price range: $$
- Website: ecochici.com.au/shop
Inspired by a fortuitous moment when husband Phil wrapped a last-minute present in the couple's bed sheet, Australian founders Phil and Amy Lewis created ecoChici, a line of "guilt-free gift wrap" which features reusable fabric as an alternative to wrapping paper.
Launched in 2012 out of their Melbourne studio, ecoChici comes in three sizes, five designs, and a full range of colors. Each kit includes 100% cotton unbleached screenprinted fabric wrap with French grosgrain ribbon, ribbon clips to secure the fabric, a gift tag, plus instructions on how to wrap.
The Heirloom wrap is unique in that it's printed with a repeating design of blank gift tags. Each time the fabric is reused and gifted, the giver (or recipient) can record that gift using permanent fabric marker (included in the kit). Over time, the fabric becomes a loving memory of all the gifts passed on from one family member to another, making it a beautiful keepsake.
Even if your gift wrap doesn't actually get reused as gift wrap, I think the prints are cute enough to repurpose in the kitchen as tea towels!