Roy's is a 30-year old Chicago institution.
With no web presence or big ad campaigns, Roy's has relied on solid word-of-mouth, good products, and excellent pricing.
Since there is no storage warehouse on site, Roy's keeps its own costs low, which then reflects in the prices. Roy's acquires everything on an order-by-order basis direct from the factories in furniture-mecca North Carolina. We spent an hour at Roy's yesterday, snapping photos, finding some must-haves, and gasping at the discounted prices (like the $2995 leather sofa going for $1599).
The most refreshing thing about Roy's is that it doesn't sell you a lifestyle (a la Crate & Barrel, no disrespect) or the style of the moment. The variety is astounding, and that means sifting through all of the pieces that you hate (that someone else might love), and forming your own individual look.
Since all goods must be ordered especially for you, it takes approximately 6-8 weeks. Delivery charges fluctuate, depending on the cost/size of your piece, but a salesperson (everyone there was beyond helpful and kind) told us to expect an average of $60 for a standard sofa.