Our Love of Shopping Migrates to the iPad

Our Love of Shopping Migrates to the iPad

Julienne Lin
Jul 27, 2011

We don't know about you, but we love to shop, preferably outdoors shopping versus inside a mall (a Southern California perk). However, we can't deny the convenience of online shopping and the time/money saving shopping opportunities via mobile (did you know DailyCandy offers free shipping on purchases made through their iPhone app?). However, according to the New York Times, ecommerce is actually headed towards tablets instead of phones, and we're moving over to the bigger screen too for our retail therapy...

Many of us at Unplggd have given up leisure window-shopping for the accessibility of shopping on Zappos and Amazon. We've also taken to shopping with our phones, especially for the convenience of daily deal apps and real-time coupons.

However, those of us who do own tablets like the idea of taking shopping to the next level with the capabilities of an iPad or an Android tablet. Although ecommerce took the whole leisure shopping and "delighted discovery" element of shopping into a "search, click, buy" experience, we're thinking the tablet could bring back and make the experience even better, thanks to the larger screens and images to preview what you might be adding to your virtual shopping cart.

We've already had some pretty good shopping experiences with brands like Sephora, GAP and Stella McCartney. However, our everyday go-to favorites are:

Zara: Zara is one of our favorite shops but you can't shop on their website. The Zara app for the iPad is free, and the best part is you can actually purchase clothes from it. The app delivers new clothes that arrive in stores each week that you can buy – an extra bonus. The app also has the same features we like from Zara's site with a look book and catalog collection to browse through.

Gilt: For browsing and deals, we like shopping with the Gilt Group's app, which isn't limited to members only like the site is. Shopping is easy, just drag and drop items into your cart and jump from sale to sale easily.

NET-A-PORTER Magazine: NET-A-PORTER's app takes the digital magazine reading experience by allowing users to shop while they read. Photo shoots and collections come to life with video content that you can share with friends. Like the clothes you see in the photos? Just tap and buy.

NET-A-PORTER'S app is just the beginning of what's to come. If reading experiences like the "Fantastic Flying Books of Mr. Morris Lessmore" are taking place on tablets, we're excited to see what's in store for future shopping experiences.

Are you shopping online using a tablet? Which sites do you recommend for iPad/tablet windowshopping?

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