Shopping from Newsprint...Print Tech Ads on Sunday?

Shopping from Newsprint...Print Tech Ads on Sunday?

Campbell Faulkner
Jan 24, 2011

Recently we were reading a paper of the physical variety and noticed that Best Buy still puts out a print advertisement every Sunday. Years ago this was one of the primary ways that we saw and interacted with Best Buy outside of their stores. Now it strikes us as an archaic form of advertising.

The Best Buy ad we found in our Sunday paper was accompanied by the usual plethora of crap. The usual Office Max ad and so on...but we were captivated by the Best Buy ad as it seemed to herald a by-gone era of advertising and tech consumption. The more we looked through it the more we began to think of how unlikely it was for us to actually go to Best Buy's website to check prices. Newsprint advertisements are not designed to appeal to techies, but even silicon lovers can appreciate good print. This got us thinking about how we interact with websites and brick and mortar locations. Is it better to see the ad and go online or will we just go to Best Buy due to their prices and the products they show us in the ad.

The real question is do you readers, use paper ads at all? Or are they an anachronism?

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