A totally different approach to the t-o-w-e-l. Sara Kate just came back from a shoot in LA for her new book with Williams Sonoma, and the home they were shooting in had these towels - flat weave Turkish bath towels. Traditional to that part of the world, it is made from %100 ring spun yarn, which results in a softer, more durable towel.
More info: "Designed to be 100% water absorbent, they are made of medium/lightweight cotton and are perfect for home, travel, the gym, or a day at the beach."
This shop in LA has a number of styles, and I urge you to check them all out. I also found some more options on Etsy for cheaper here.
Older Apartment Therapy Posts:
• Our Summer Obsession: Turkish Bath Towels
• Turkish-style Fringed Bath Towels