AT Europe: London - VV Rouleaux Shop

Location: London, UK

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Devoted to passementerie (the French term for ornamental trimmings), VV Rouleaux is the ultimate resource for embellishing home accessories and furnishings (as well as your wardrobe)...

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With locations in London and Newcastle (and a fantastic shop in Glasgow), VV Rouleaux stocks more than 5000 articles sourced internationally. Owner Annabel Lewis’ stores have become a go-to destination for stylists, decorators and DIYers wanting to personalize their decor.

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Visitors have been known to lose whole afternoons exploring the DIY-inspiring treasure trove of quality lace, tassels, fringe, buttons, bobbles, braids, pompoms, millinery feathers, tie-backs, beaded trimmings, handpainted silk flowers and ribbons in everything from country check to fake leather or snakeskin.

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VV Rouleaux’s tartan ribbon or silk flower brooches can be as easily pinned to sofa or bed cushions as jacket lapels, and the store offers whimsical bespoke upholstery -- armchairs covered in multicolored tartan or a row of old movie seats in deep-buttoned antique velvet. It’s a wonderful source for Christmas decorations and decorating ideas. Mail ordering is possible but a bit complicated.

- Kristin Hohenadel blogging from rue Vieille du Temple, Paris, France. She can be reached at kristinh @ apartmenttherapy . com

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