Benjamin Moore: Paints, Stains & Finishes

Store Profile

Store History

  • Founded: 1883
  • Founded by: Benjamin and Robert Moore
  • Headquarters: Montvale, NJ

Benjamin and Robert Moore founded Moore Brothers in Brooklyn New York, selling "Moore's Prepared Calsom Finish." Over many years, the company grew until, in 2000, Warren Buffet bought it and made it a subsidiary of Berkshire Hathaway. Today, Benjamin Moore sells hundreds of paint colors, as well as low-VOC and no-VOC brands. You can shop online at their site or in-person at one of their 4,000 dealer stores.

When it comes to paint, Benjamin Moore might be the biggest name in the business. As a subsidiary of Berkshire Hathaway (owned by Warren Buffet), the company has a dealer network of 4,000 paint stores and 3,000 hardware stores, decorators, and lumber yards. We use them as a reliable source for quality paints and we like their Aura (low-VOC) and Natura (no-VOC) lines.

There are a handful of Benjamin Moore colors that continually make the rounds on decorators' favorite lists. Apartment Therapy's Color Therapist, Mark Chamberlain, has written about a bunch of them, especially their grays (Coastal Fog, Silver Fox, Knoxville Gray) and off-whites (Swiss Coffee, Cove Point, White Dove, Decorator's White).

The price point for Benjamin Moore paint is a little higher than other hardware store brands, but so is the quality. Their low-VOC Aura and no-VOC Natura lines are even more expensive, but they've performed well in the Apartment Therapy test lab.

The company recently began an online ordering service, where you can shop for paints and supplies (including 2 ounce samples) on the web and have them delivered to your home. If you'd rather look in-person, Benjamin Moore is sold at hardware and paint stores across the country.

The Best Off-White Paint: Benjamin Moore
Silver Fox by Benjamin Moore
Coastal Fog by Benjamin Moore

Benjamin Moore Historic Colors: Verdigris & Grey
Knoxville Gray by Benjamin Moore
Benjamin Moore Color Forecast 2009
Clinton Brown by Benjamin Moore
Classic Brown by Benjamin Moore
Beach Haven by Benjamin Moore

Photos: Benjamin Moore