multiple locations and online
occasional tables, slipcovered chairs, pillows
Amy Rice, Patty Hopple and Louise Brooks
When it comes to bringing a fresh look into our homes, most of us don't want to do over the whole space — we're just looking to do something that will add a little, well, oomph to our place. And that's exactly the thinking behind Oomph, a home accessories and case goods brand that is sold online and through a select group of stores (House of Honey, Lotus Blue, Gracious Home, Tracker Home Decor and F Gerald New Home are some places to find it). Founders Amy Rice, Patty Hopple and Louise Brooks came up with the notion that there are three things that can totally transform any room (besides paint!): occasional tables (that can be customized in your favorite hue), slipcovered chairs, and colorful pillows.
Since then they've added small chests, upholstered headboards and benches, and mirrors and lights, all green and all made in the US by European-trained artisans. Oh, and did we mention that they have 24 hour sales every Thursday?
Launch date: 2009
Inspiration for opening: To bring customers and decorators designs that would add a little oomph to their home — without having to think too much about it!
Merchandise source: We manufacture our own merchandise entirely in the US. And, it's always green.
Best selling item: Backgammon Table, Tini Tables, Slipper Chairs, Fairfield 48 Coffee Table, and Hobe Sound Lantern.
Your favorite item: It's hard to pick! The Backgammon Table, our new Chests and the Tini Tables, which were our original tables.
Favorite store (other than your own): F. Gerald New, Morristown, NJ; Blue Rooster, Harbour Island; Tracker Home, Edgartown, MA.
(Image credits: Oomph)