In early 2004, a dynamic group of seasoned professionals in Montgomery, AL realized an important gap in the custom cushion market. At that time, much as it is today, there were two options a consumer had in purchasing outdoor cushions: a handful of major brands that made high-end quality cushions sold through specialty shops, boutiques, or “big box” retailers such as Home Depot, Sears, Wal-Mart etc. This left a void for fashion-conscious savy consumers that didn’t want to spend an unreasonable amount to achieve a great look in their home. Because our families fit this consumer group, we noticed this void on a personal level!
The budget end of the cushion market consisted of standard to low-end cushions sold largely through mass merchandisers and department stores such as Home Depot, Sears, and Wal-Mart. Prices and low-quality materials and craftsmanship were what you would expect to find at department stores. Even when quality materials were used to make cushions, a cushion made from customer fabric choices was virtually impossible to find.
There had to be a way to offer quality custom cushions at affordable prices.