Dr. Bronner's Organic Magic Soaps

Store Profile

Location: online only

Store History

  • Founded by: Emanual Bronner

Renowned for their quality, versatility and eco-friendliness, Dr. Bronner’s Magic Soaps enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality. Word-of-mouth soon made Dr. Bronner’s the iconic soap of that era, and in the decades that followed the soaps spread into every health food store in the U.S. and then into the mainstream as well, winning over fans from all walks of life on the way to becoming the number-one-selling natural brand of soap in North America.

Website

drbronner.com

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There are few natural soap companies as well known as Dr. Bronner's, and this year marks the 60th anniversary of the company. Dr. Bronner's is perhaps best known for their liquid castile soap and its all-around cleaning prowess, but the company also makes bar soaps, lip and body balms, lotions, hair conditioners, and shaving creams—all of them certified organic and Fair Trade.
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The famous labels on Dr. Bronner's soaps lay claim to the 18-1 uses for the soap. Here's their paraphrased version:

  • For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.
  • For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.
  • For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair, then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.
  • For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I've been told that adding a dash of baking soda makes it even better.
  • For toothbrushing, apply a drop or two of Dr. Bronner's Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.

View their full line of products and purchase online here. Our personal favorite? The peppermint castile soap, which we've been using as hand soap for years. We put it in a glass soap dispenser, and get compliments on the scent all the time. It's absolutely wonderful.

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