Flowers die, chocolates melt, glassybaby forever.
Seattle, WA and online
That is the compelling concept behind this Seattle-based hand-blown glass vessel business, which grew out of founder Lee Rhodes' garage into something Oprah and Martha Stewart talk about.
The clean, crisp modernism of the new store perfectly showcases the appeal of one useful, cute product in a bazillion combinations of color, shade and opacity. The storefront is irresistible, surrounded as it is by the more middle-of-the-road fare offered at the outdoor mall.
Dark boxes allow customers to see what their glassybaby will look like lit up, and choose the color combos to suit their taste and purpose.
The old store, still operating in the Madrona neighborhood, is attached to the glassblowing studio where glassybaby are made. Projections on the white walls of the U Village location bring scenes from the studio in order to maintain that workshop feel.
During the past three holiday seasons, glassybaby has done a brisk business at a temporary stand they set up in U Village for the Christmas shoppers — we have no reason to believe that the new brick-and-mortar won't be every bit as successful.
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• Glassybaby Grows Up