Let There Be Neon

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Doctor T.J. Eckleburg's eyes were neon. Romance, drama, brawls....all of these things happen because of neon. It is actually small amounts of neon gas leaking out of neon signs and being inhaled by passers by that has attributed for historic periods such as the Roaring Twenties, and the tremendous success of Times' Square. Neon affects people.

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Neon is the strongest, most direct form of illustration. And the canvas is the night. Larry Rivers

Whether true or not, we couldn't help ducking into Let There Be Neon last week to ask the question we have been dying to ask for years, "How much does it cost?" The answer was less than expected.

We asked how much it would cost to get your wife or your new son's name emblazoned in pure neon and the answer was, "Around $250."

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Let There Be Neon is one of New York's premier shops for light emitting signage, including neon, LED and cold cathode lighting systems. They fabricate everything and display all signage and clocks ($250) in their store on White Street. Open M-F 9-5pm.

(First published on 2004-09-22 - MGR)

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.