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Beautiful, environmentally friendly and purposeful are the words Jen, owner of LivingPlaying uses to describe the kinds of toys and products she wants to provide through her store. Very much a proponent of open-ended, imaginative play, she carefully selects products that are educational and inspirational as well as safe for children and the environment.
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LivingPlaying has a great selection of wood toys from dollhouses to puzzles and trucks as well as softer items like fairy skirts, mermaid tails and wizard hats. You can search by brand, age or by skills you're looking to develop (cognitive, fine motor, sensory, etc.). We also like that you can view very large images (like these super cute tiny tooth boxes) for most products so you can get a close look at what you're purchasing online.

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LivingPlaying also carries a nice selection of Montessori and Waldorf materials as well as therapeutic products. We've added LivingPlaying to our bookmarks and look forward to checking back for their new finds in the future.


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As Apartment Therapy's Managing Editor, Carrie covers design and modern homelife with children. A lapsed librarian, she lives in Brooklyn with her husband and two kids and is in contention to break the record for most hours spent at the playground.