- Location: online only
- Website: pier1.com
- Founded: 1962
- Headquarters: Fort Worth, Texas
We got a call yesterday from a reporter wanting our take on Pier 21's new offshoot, Loft 21 (What is it about the word "Loft" that doubles for style? Hasn't "Loft" jumped the shark yet?). While not fully formed, it seems that Pier is jumping on the West Elm, CB2, Z Gallerie bandwagon and aiming to woo us youthful urbanites in smaller spaces into the clutches of their affordable offerings with watered down style.
Loft 21 bills itself thusly: "Discover an uptown attitude where function meats fashion. Mingle clean lines with hand-touched detail....Loft 21, a whole new level of style." Offerings: 64 items, ranging from coasters to smaller sofa and armchairs, all in neutral tones mixed with black and white. Prices: Very affordable. The Bradford Sleeper sofa goes for $550. Obviously, we do not have a high regard for this new development on the furnishings landscape, but we are, as always, open to hearing other opinions.