Sleep naked and natural. We met Carmel Campos, the founder of LOOP last night at the Feist concert and quickly went into blogger mode, asking her questions about her company. Surprisingly, not many are doing what she's doing.
Completely devoted to simple, organic bedding and bath linens, LOOP has got a great niche. Nowhere does organic make such an immediate impact as with sheets and towels, and LOOP, though small, works this angle, while providing a very modern sensibility. You'll find no patterns here. This is for quality basics in whites and a few colors.
There may be a reason not many are doing this. LOOP's prices for sheet sets add up. At $200 for a basic queen set, you're way above the same thread count from The Company Store or Garnet Hill. However, neither of those companies offer organic sheets.
And organic SHOULDN'T be cheap. After all, it costs more to do things right these days.
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"And organic SHOULDN'T be cheap. After all, it costs more to do things right these days."
But it also shouldn't be expensive. There needs to be a reasonable middle ground.
You chatted up an organic-textiles designer at a Fiest concert last night and woke up to blog about it today...
Can I just tell you that I want your life?
;)
How was the (sold out) concert?!
Bamboo is a great fiber that is being used in some towels- even at affordable price points.
Speaking of 'other' fabrics..does anyone know if designers are making hemp sheets? I bought a lovely soft hemp skirt on vacation a few years ago and it's just gets better each time i wash it.
It's interesting that you say organic shouldn't be cheap. Unless organic products are competitive with non-organic products, they'll never be anything more than a luxury good. If the point of the organic movement is to lessen our footprint on the environment, confining these products to the well-off may make those who can afford them feel good about themselves, but it hardly makes an impact on the broader aims of organic practices.