LOOP: fine organic cotton bed & bath linens

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Sleep naked and natural. We met Carmel Campos, the founder of LOOP last night at the Feist concert and quickly went into blogger mode, asking her questions about her company. Surprisingly, not many are doing what she's doing.

Completely devoted to simple, organic bedding and bath linens, LOOP has got a great niche. Nowhere does organic make such an immediate impact as with sheets and towels, and LOOP, though small, works this angle, while providing a very modern sensibility. You'll find no patterns here. This is for quality basics in whites and a few colors.

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There may be a reason not many are doing this. LOOP's prices for sheet sets add up. At $200 for a basic queen set, you're way above the same thread count from The Company Store or Garnet Hill. However, neither of those companies offer organic sheets.

And organic SHOULDN'T be cheap. After all, it costs more to do things right these days.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.