Michel Penneman graduated in architectural drawing from the Institut Saint-Luc in Brussels.and started his career in 1986. In July 1994 he created his own company, Détrois SA, specialised in creating architectural computer-generated imagery. Parallel to Détrois, he did interior designs such as the Antoine Camus jewellery shop in Paris, Be-fair and the White Hotel in Brussels. He is continually searching for original concepts. His key words are quick execution, low price, and high-quality lighting and acoustics.