Maybe ModCloth should change its name to ModStuff so more of their customers realize their virtual shelves hold more than vintage and vintage-inspired clothing and shoes. Its selection of items for the home range from quirky to interesting to beautiful - sort of a cross between Urban Outfitters and MoMA.ModCloth has been on our radar for many years, but we didn't know the story behind the company. It was started by high school sweethearts when they were just 17 and the two, now married, have been running the business together for 8 years.
The Apartment section of the site has ten pages of goodies to appeal to indie-minded shoppers and it's a great place to turn for a gift for a hard-to-buy-for friend. But there's also much here that would appeal to children. Here are a few of our favorites:
• Ice Age Tray ($10)
• Lunch Buddy Bag ($20)
• Chéri Bento Box in Amor ($20)
• All Sweetness and Lights ($40)
• Nature's Hidden Treasure Box ($18)
• Hoppy Hands Print ($32)
• Corkboard in Songbird ($20)
•Between the Lines Coloring Book ($20)
• Tea Party Mini Towel ($11)
• Solar Bear Fold-Up Bag ($25)
• Grow-bot Planter ($16)
• Sippin' Safari Mug ($12)
(Another testament to their good taste is they sell Apartment Therapy's Big Book of Small, Cool Spaces.)
See all of ModCloth's offerings or go straight to the Apartment section.