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We spied pics from this new shop over at D*S and got sucked in. Doesn't having kids look ridiculously easy and fun in pics like these??

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ModernTots is a new Brooklyn online shop that is selling a whole bunch of cool, colorful kid's stuff including things you've seen before from Oeuf, Dwell, Argington and Vessel. However they have a line of storage that is absolutely delightful and new (to us) called the MoxBox ($3050) and the Chromosomo J ($3500) cabinets. As you can see prices are stiff for nice stuff like this.

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Design*Sponge says: the products at moderntots are outstanding- grouped into categories, as well as by age (infant-teen), the collection is full of all sorts of fun accessories, great new storage options and fuzzy rugs to nap on.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.