Store closed
  • Location: New York, NY
  • Website:

As far as we are aware, this store is now closed. 8/18/08 - CB

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Japanese dreams. We saw this odd store from the scooter and didn't know what the scoop was. Finally figured it out. Mogu is the American arm of a Japanese company that makes soft furnishings, pillows, stuffed characters and other wacky stuff, some of which might be very nice in your bed or living room. They also make special "sleep system" pillows for a better night's rest.

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We like their range of pillows which run from subtle asian styling to funky, brightly colored shapes (including a 43" man/body pillow ($99)). We like the Seate 45 cushion made of wool ($80) and the Egg Shape French Border made of cotton ($50).
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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.