We went to elementary school with David and were shocked when we found out that he had designed, manufactured and was selling high end nursery furniture. Hey, most of the people we went to elementary school are over 250 lbs., work in finance and couldn't be trusted to even BUY a crib.
Meanwhile, his cribs are taking off. After introducing Loft and Moderne a few years back, he has expanded his high end collection with the Case Group collection, which is a bit more spartan, and introduced a new lower priced collection called Cub. Cub can be found at CubKids.com.
David has made his name as an interior designer in this city (which includes Mas Farmhouse on Downing Street), but is making an additional business out of improving the baby ghetto of nursery furniture. This needed to be done.
NettoCollection now comprises four lines, Loft, Case Study and Moderne - crib (@ $1500), changing table (@ $1450) and dresser (@ $1420). This is stylish modern furniture that screams Downtown. Nice stuff, with lacquered finishes and white ash construction, but honey, we're not in Kansas anymore.
For those who ARE in Kansas, the Cub Collection runs cheaper with crib at $500 and changing table at $550.
Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.
Read more from Maxwell »