With a "multi-disciplinary design firm" at its helm, notNeutral puts out lots of aesthetically pleasing, modern pieces. It's not all form over function here, though; all of their products are useful, functional, and appealing to kids and adults alike.Although you can find notNeutral's products in retail spaces across the country and online, their main storefront is in Los Angeles. Dubbed "part design laboratory, part lifestyle laboratory," the space on Melrose Avenue also houses the design studio that backs the company.
notNeutral produces what they call "confident, hip, and streetwise products," but you might just call them fab. With a range of offerings from rugs to tableware to wall decor and furniture, notNeutral is worth a close look.
Beth is a writer, crafter, DIYer and design enthusiast, living in L.A. with her husband, 2 young boys, and a large mutt named Caesar. She loves fonts, yoga, matcha lattes, and home-grown tomatoes and is not shy about being a consummate nerd.
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