Did you ever wonder what that stuff was they sprayed around your house as a kid? It wouldn't kill you, but it was toxic and designed to kill almost anything else when walked on. Jeff Eisenberg, founder of Pest Away Exteriminating, found himself questioning his own exterminator and decided there was a better way to do it. 16 years later, Pest Away Exterminating has thousands of clients, including clubs, restaurants and superstars, who all only want it done Jeff's way. How do they do it? By taking great care to track down the source of the infestation and seal up all entrances and exits mice and insects take. Then they use a 99% fructose paste which will kill when eaten (not stepped on) by a tiny being, but wouldn't hurt a human if he or she ate a whole toothpaste tube of it. Using ultra low toxicity and putting their energy into stopping infestation at the source, they are able to guarantee their work for up to 3 months (as opposed to the usual 2 1/2 weeks or when your check clears). Rated the Best in New York last year by New York Mag and recommended by Urban Baby, a typical visit can cost $160, while an infestation intervention can run $200 and take 3 to 4 hours.
Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.
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