Los Angeles, California
Interior Illusions Home
With parent company brand Interior Illusions targeted to a mid to higher end market, Mike Valles wanted an offshoot brand that would cater to a modern mindset and deliver innovative design that did not break the pocketbook. Interior Illusions has many clients in the downtown community and wanted to be involved in the urban movement and the expansion and growth in the downtown Los Angeles market. Isquared’s demographic includes loft dwellers; therefore, the store offers modern sensibility at an affordable price. The store is an urban loft space filled with color and life with a product mix scaled for small places.
Featured furniture: Alison sofa, LAX Series Coffee Table from MASH Studios, Random Light by Moooi, Denso Lacquered Double Shelf from Tema Home
We discovered iSquared when walking around downtown Los Angeles. As we ventured into the store we immediately noticed its strong architecture and the lime green backdrop behind the front desk. We were greeted by Alex and shortly after by Mike, who showed us around the store and described their modern, but affordable product selection.
When we visit new stores for the first time, we subconsciously rate the store on three criteria: product offering, price, and customer service. Immediately, we were drawn to the selection of modern furniture and accessories. Nothing is worse than falling in love with an item, then looking at the price tag and realizing you can't afford it. We were very happy that their prices were within the price range of their younger demographic. Regarding their customer service, Mike and Alex welcomed us into the store and were accommodating throughout our entire shopping experience. They informed us that most of the furniture can be purchased right off the floor, which is very helpful for last minute purchases.
We particularly love shopping independent stores who develop relationships with their customers. ISquared and Mike Valles have an open relationship with their customers, even asking for any suggestions on how to better meet the needs of urban loft dwellers.
Unfortunately the iSquared men don't come free with your purchase, but they would be happy to assist you with any of your design needs.
(Images: Evan Koester)