- Location: Buffalo, NY and online
- Website: reimaginefurniture.com
- Founded: Spring 2010
- Founded by: Cortney Morrison-Taylor & Hayley Carrow
- Headquarters: Buffalo, NY
When the Canadian dollar is strong, people in Southern Ontario drive to Buffalo to shop for Entemanns, Bath & Body Works soap, cigarettes and more. They raid the outlet stores and rush to Target. Whether you're in upstate New York or a Canadian cross-border shopper, if you're design savvy and price conscious skip the Walden Galleria and head over to Reimagine on Elmwood Avenue.
Reimagine is one of several shops along the strip of Elmwood Avenue that reminds me of a charming college town style main street. Located on the lower level of a converted grand house, Reimagine offers a large selection of very affordable vintage furniture and accessories spread over nearly 1,800 square feet. Owners, Cortney Morrison-Taylor and Hayley Carrow, are masters at sourcing inexpensive furniture with great bones and creating clever vignettes using both kitschy and elegant mid-century American pieces.
If you are a fan of Hollywood Regency or the "Nifty Fifties" aesthetic you will find something to take home. While there are many vintage stores across America with good prices, it is rare to encounter one where the owners have a strong aesthetic vision and can merchandise effortlessly. Kudos to Reimagine for also exhibiting a select number of local artists whose work is strong (and not simply decorative). On a recent visit Reimagine had some great pieces including a Paul McCobb chair, a blond wood Noguchi-alternative table (pictured) and a set of George Briard glasses.
Whether you live outside of Toronto or somewhere in upstate New York, make the trip to Reimagine. Just make sure there's room in your trunk or backseat because you'll want to bring something back to your home.
Images: Troy Seidman