Serena & Lily: Textiles for Baby & Beyond

Store Profile

  • Location: online only
  • Specialty: Fabric and décor for kids and adults
  • Price range: ($$) Mid-Range
  • Website:

Store History

  • Founded: 2003
  • Founded by: Serena Dugan and Lily Kanter
  • Headquarters: California

Custom textiles and home goods for children's spaces filled with dynamic color and pattern and a unique blend of simplicity and sophistication that expands to the rest of the home.

Stylish parents with wee ones know it's not always easy to find pieces and patterns that are kid-friendly and good-looking. Serena & Lily create custom textiles and creative accessories for not just nurseries, but for the rest of the house, too.

Serena & Lily have a serendipitous story. Serena, a textile designer, walked into a children's boutique owned by Lily. Sharing a connection and a design aesthetic, it only took them an hour to start planning the first Serena & Lily collection. Though there are more options now, back in 2003, there was little in the way of style-driven nursery design. Serena & Lily were at the forefront of that trend, and have now expanded their fresh style to the rest of the home. Their whimsical designs add a playfulness to little and grown-up spaces alike. With bright pendants and chic graphic pillows, now moms and dads can steal this décor.

For more about Serena & Lily, visit their store page over at Marketplace.

(Images: Serena & Lily)