Sony Building: A Landmark Destination for Tokyo Tech

Sony Building: A Landmark Destination for Tokyo Tech

Sarah Coffey
Jul 22, 2010

Store History

  • Headquarters: Tokyo, Japan

The Sony Building has been a landmark in Tokyo's Ginza neighborhood since 1966. Designed by Japanese architect Yoshinobu Ashihara, the sleek modern building seems like an apt representation of 20th Century technology's promise of steady 'onward and upward' progress.

Sony plays up the high rise's architectural significance on their site: "The building's notable appearance and lack of unnecessary ornamentation, as well as the precision of its construction, make it seem as if the building itself is a giant Sony product, representing the renowned functional beauty." It's a sort of predecessor to the glass Apple Store — an earlier attempt to brand a tech company through cutting-edge architecture.

The building's main retail draw is the Sony showroom, where the company's latest products are on display and available for anyone to test. Affiliated with the showroom is the Sony Shop, where you can find international electronics — including models that will work in the US and Europe. The showroom also offers inscription services, so you can have your name etched on your new laptop or camera.

Sony hosts regular seminars and demos in the showroom, and there's also a mall in the building with duty-free shops, restaurants, and tourist attractions.

Have you visited the Sony Building in Tokyo? Any first-hand reviews?

• RELATED: Tech Lover's Guide: Tokyo

Photos: Flickr member Rosino used under Creative Commons License 2.0 (1), Flickr member Rosino used under Creative Commons License 2.0 (2), Flickr member Collin Grady used under Creative Commons License 2.0 (3), Flickr member kobakou used under Creative Commons License 2.0 (4), Wiiii used under GNU Free Documentation License via Wikimedia Commons (5)

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