Undiscovered

Undiscovered

Abby Stone
May 13, 2011
  • Location: Venice, CA

Store History

  • Founded: 2011
  • Founded by: Nilou Ghodsi
  • Headquarters: Venice

Lazy mornings with the paper, lingering over coffee; baking in the sun and cooling off with a dip in the water; chilly afternoons on the beach, watching the sun go down; cozy nights around a firepit — these are the images of an idyllic summer that California has honed and polished for many years. Undiscovered, a relatively new shop in Venice, carries the accessories that create the backdrop for this picture.

The store, owned by Nilou Ghodsi, who also owns Heist next door, is housed in a soaring space with vaulted ceilings, a smooth cement floor and an expansive brick wall. It carries a well-curated selection of clothing, jewelry, home accessories and books. There are Hotel Costes to perfume your days and skull candles to add drama to your nights; Missoni towels are a colorful addition to a bathroom or a backdrop for your favorite bathing suit; Roost pewter leaf salt wells add elegance to your table or pick up a cashmere throw to snuggle under when nighttime temperatures drop

Images: Rebecca Orlov; additional images by Abigail Stone

Created with Sketch.