Way Basics Store Profile

Location: online only

Store History

  • Founded: 2008
  • Founded by: Irene and Jimmy Chiang
  • Headquarters: Newport Beach, CA

Since you’re here, you’re probably a lot like us: creative, practical, caring, and ready to inspire a better way. We are inspired to do things right and keep things simple. We believe in treating everyone as if they were our friend, protecting our environment as if it were our home, and finding creative solutions to over complicated challenges. In short, we are Way Basics. Paper based storage furniture became the foundation of our initial introduction for the brand. Our founder Jimmy thought it would be fun to create a recycling bin made from recycled paper, since it’s one of the most commonly recycled materials. It would be flat and then pops open like paper grocery bag, but a much fancier design. You would throw all your recyclables in it, and then recycle the entire thing. Pop another one open and recycling starts again. Simple. Elegant.

Website

waybasics.com

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