Double-ply puts a serious squeeze on resources: If every U.S. household replaced just one roll of virgin toilet paper with 100% recycled ones, it save 423,900 trees. If we replaced one 12-pack, it would conserve 1.7 billion gallons.
So which brands spare more than a square?
This simple switch is not a big deal. Think of your last trip anywhere abroad. The U.S. has the cushiest tush treatment just about anywhere on earth, and most of these brands aspire to our softie standards.
The Natural Resources Defense Council put together a handy little cheatsheet that also includes facial tissue, paper towels and napkins.
The kindest roll of all? Whole Foods' 365. It's 100% recycled with more than 80% post-consumer content.
Other top ones include Ambiance, April Soft, Earth First, Fiesta, Planet and Seventh Generation, all with a straight 80% post consumer.
Photo credit: Restoration Hardware, which just so happens to be having its bath sale