Swede Dreams: Snoozing at IKEA

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We can all attest to the fact that after a long day of trolling the aisles at IKEA, a nap starts to sound pretty inviting, so we were tickled to see this photo essay by Getty photographer Kevin Frayer of sleepy Chinese shoppers snoozin' it up on the IKEA showroom floor.

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It seems that the culture at IKEA in China is a little different than what you may be used to. Eight of the world's ten largest IKEA stores are in China, perhaps for good reason: customers are encouraged to hang out and socialize in addition to getting their shopping done.

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There's even somewhat of a senior scene going on. This Wall Street Journal article describes how IKEA Shanghai has become THE place for seniors to meet not only friends, but new love interests as well. And while there have been a few snags between the feisty seniors and IKEA management there, napping, it seems, is whole-heartedly encouraged.

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IKEA spokesman Jesefin Thorell said, "We don’t see it as a problem, we’re happy people feel at home in our stores. Certainly, it entails a little extra work for the staff, purely practically. But on the other hand, if customers try out our furniture and like it, we can sell an extra mattress or two."

Sounds pretty good to us.

See more photos at The Wall Street Journal.

(Image credits: The Wall Street Journal; The Wall Street Journal)

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