Seymour just launched the mattress line and is debuting a new collection of rugs this week.
What part does a celebrity play in the design process? According to this article on Shelterpop, Seymour choose the materials and is responsible for the names of the mattresses, coloring and ticking. A design motif monogram is based on her paintings. Seymour stands behind her products and in fact, says that her whole family is sleeping on her new mattresses, so I guess we can add product testing to the list.
These kind of product brandings always strike us a a bit odd and got us wondering - do you own any "celeb" branded home goods?