Smart Ads That Become Minimalist Street Furniture

Design News 06.10.13

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Ogilvy & Mather came up with a smarter ad for IBM's Smarter Cities campaign. The outdoor billboards curve outward to form a bench or an overhang as protection from the rain, or slope up steps to create a ramp. Smarter Cities gets behind the idea that if cities were smarter, than life in cities would be better. 

In other news, Google buys mapping software Waze, and New York's beaches get a post-Sandy redesign. See the headlines after the jump.

• Clever Street-Furniture Billboards Promote Smarter Cities By Actually Making Cities Smarter | Architizer
• Google Is Said to Be Acquiring Waze for $1.1 Billion | Bloomberg
• Pentagram Gives NYC Beaches A Post-Sandy Makeover | Co.Design

(Image: via Architizer)


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