Over the weekend, Apartment Therapy got a sneak peek at DwellStudio's brand new, first ever direct-to-consumer catalog. It's got everything we've come to expect from the ten year old design studio - beautiful photography, modern prints and a distinctive yet easy to work with color palette.Christiane Lemieux (founder of DwellStudio) tells us: "Catalog shopping has been around for more than a century. Unfortunately, a lot of what I see in my mailbox every week looks about a hundred years old. We wanted to create a catalog for the way people really live now."
One thing that we've always liked about DwellStudio is their color palette and it clearly comes through in the catalog, as you see the flow of the colors across the pages and product lines. It is an interesting range of strong hues that all work well together, making it fairly foolproof to mix and match the patterns in a way that always reads as fresh and modern to our eye.
A nice touch are the editorial comments peppered throughout in a larger, more hand drawn font - a la Domino. These little asides are what give the pages life - everything from decor tips and ideas to try at home to what makes the products special - they definitely are our favorite piece of the catalog design.
These are already in the mail, so if you are on the DwellStudio list, keep an eye on the mailbox. If not, and you would like to request a catalog, you can do so right here.
For a peek at baby & kids catalog pages, check out our post on Ohdeedoh.