Name: Snog Productions
Location: Silver Lake; Los Angeles, California
Size: 1,200 square feet
Years lived in: 6 years - 1 year at loft
Deborah, the owner of Snog Productions, originally found her loft while attending a meeting in the building. The lofts are located in a restored carpet dying factory originally built in 1925. Deborah's space is separated into two parts — the lower level which is made to feel like a greenhouse, and the upper level which simulates home.
Because Snog produces photoshoots, of course there is loads of photography throughout the loft. A personal favorite is the photo of the girl above the desk downstairs — placed there to look like she is disappearing into the computer. Deborah also has some of the best photography books I have ever seen!
Apartment Therapy Survey:
My Style: Eclectic, Californian, playful, artful organic with an urban, industrial edge, and a dash of Mid-Century for good measure.
Inspiration: I wanted a work environment that I could really fall in love with. One that could instantly transport you from feeling like the only relationship you have in the world is with your computer, to a magical greenhouse with elements to instantly brighten your day. I brought my friend, interior designer Faith Blakeney, on board, as I knew she would be the perfect partner for the design and treasure hunting.
The inspiration is an airy, fresh greenhouse garden downstairs — complete with big windows, plenty of plants, and the insect collection in the bathroom. Up the spiral staircase, the executive office has the feel of an intimate living room. When you are upstairs, you feel like you are at a home away from home.
Favorite Element: I love the vertical plant wall. It's the life of the loft and reminds me of my dad. He always had an amazing garden and green thumb growing up. The spiral staircase is my other love. When a break is needed from work and the music is just right, a dance party of one may spontaneously happen at the top of the staircase. It's perfect — the view downstairs, Tom Dixon "spotlight" overhead — it is a little stage.
Biggest Challenge: As a full service production company, we have a lot of supplies and equipment that we haul around for shoots. We needed a way to store our kits for an easy office to set transport, while maintaining a visually aesthetic workspace. Installing the mirrored storage cabinets was the solution to uncluttering the office while providing an added bonus of opening up the space even more. The mirrors are also great for dance routines.
What Friends Say: Everyone who comes into the space comments on the plant wall and the overall peaceful energy of the space. We have a lot of visitors, with all the production meetings, castings, and parties. To work with loving, amazing, creative people is a blessing, and I'm thankful that all the good vibes flow throughout the workspace.
Biggest Embarrassment: The rainforest cafe!! That's what we called the vertical garden for the first few months after installing it and getting the irrigation system just right. It rained for about 3 minutes every Tuesday at noon.
Proudest DIY: Our calendar wall that my friends Kai and Govind designed and painted — so cool and functional and so Snog. It was one of the first things to go up.
Biggest Indulgence: Definitely the vertical garden. If you are going to indulge, indulge in fresh air, nature, and plants!
Best Advice: Call Faith Blakeney and ask her advice!
Dream Sources: Rose Bowl flea market, 1stdibs, Etsy, and anything at Ralph Pucci
Resources of Note:
- Work tables from Craigslist
- Rusty finish desk from Rose Bowl flea market
- Giant closets, sofa and office storage upstairs from Ikea
- John Mihovetz of the Mason Dixon custom built the reclaimed wood console and the long wood rail mezzanine rail that Faith designed
- Vase collection - thrift store hunt
- Frames for art from Etsy
- Clocks from West Elm
- Farrow & Ball
- Brassica light lavender
- Joa's white (cream)
- Verde (green in the bathroom
- All original photos taken by me (Deborah) or photographers I work with for shoots
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(Image credits: Marcia Prentice)