Soapwalla Deodorant Cream

Maxwell’s Daily Find 11.30.12

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Soapwalla Deodorant Cream

• $12

I don't usually make recommendations in the body care department, but I find some daily products beautifully thought through, effective and surprisingly joyful. Soapwalla, a Brooklyn company founded by Rachel Winard, is doing this sort of work. Rachel's deodorant "cream" is a case in point. Made from "superfine vegetable powders, clays, and lavender, peppermint and tea tree essential oils," it doesn't have aluminum in it or hardeners to turn it into a stick, hence the cream.* You use your finger to rub a small amount into your armpit, and then you feel fresh and stink-free all day. Actually having contact with what you are putting on your body feels really right, and the cream's natural texture and smell seem more fitting than stronger smelling and watery stick deodorants. This, along with the soap I found yesterday, is a big recommend.

*"Soapwalla's Deodorant Cream is free from harmful chemicals, petroleum, or aluminum compounds found in commercial antiperspirants (linked to alzheimer's and breast cancer), is vegan, and is never ever tested on animals."

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.