Initially we wondered, Is it really made of binder mechanisms? Like the Office Depot sort? or is it just a descriptor.
As we poked around the site today we couldn't really answer the question but learned that Sonic Design Solutions is not some little ol' lamp company but instead a NY design group specializing in the development electronic products, household appliances, medical equipment and structural packaging. Some of just a couple of their pieces include the medication bottle redesigns at Target, a pacifier that has a thermometer built in [brilliant] and a few other well designed items for our beloved Target.
We love the lamp and the company and would love to know more. Anyone out there know anything?