More eco friendly electronics. Memorex has ReNew now Sony has the Odo line. Not only do we like the way the Sony Odo line looks, they use a combination of solar and kinetic energy for power.
They are all made out of recycled plastic although there is still the question of what goes into the internal circuitry that exists in all electronics. In any case, we do the like the idea of how the camera is powered, spin it around your finger to charge it up and then snap a photo.