Sponsored Posts: An Explanation

Sponsored Posts: An Explanation

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Maxwell Ryan
May 1, 2008
Sponsored Post

If you're reading this, you've landed on an Apartment Therapy Media sponsored post and followed the links.

A few words of explanation are in order:

• We work hard to make all Apartment Therapy advertising as relevant, valuable, and interesting as possible. The support of our advertisers makes it possible for us to bring you over 100 posts a day.

• Sponsored posts deliver information that is written by the Apartment Therapy editorial team working in conjunction with the advertiser.

• All sponsored posts are clearly marked visually (as suggested by you, our readers). All sponsored posts carry a light shading in the background and carry the orange and gray sponsored post "stripe" going down the right side of the post. All sponsored posts are tagged "sponsored posts."

• If a post is not marked sponsored post, the content is not sponsored and an advertiser has not paid Apartment Therapy for the mention. Our team of editors and writers have the freedom to write about what they want, when they want. Our advertising relationships do not impact editorial coverage on our sites.

If you have any questions about this OR want to purchase one, please call me at the office, anytime.

Best, Maxwell

212.966.7174

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