Study Explores How Sounds Affect Online Shopping

Study Explores How Sounds Affect Online Shopping

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Tara Bellucci
Sep 2, 2014
(Image credit: Mrsiraphol/Shutterstock)

Retail stores have been controlling their soundscapes for decades, playing classical music to make you overestimate quality and pop music to make you feel good. eBay commissioned a study to determine how sound affect shopping online as opposed to in-store. Birds chirping, for example, makes you more likely to purchase a barbecue.

How Your Home's Soundscape Directs Your Online Shopping | The Atlantic

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