Study Explores How Sounds Affect Online Shopping

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Retail stores have been controlling their soundscapes for decades, playing classical music to make you overestimate quality and pop music to make you feel good. eBay commissioned a study to determine how sound affect shopping online as opposed to in-store. Birds chirping, for example, makes you more likely to purchase a barbecue.

How Your Home's Soundscape Directs Your Online Shopping | The Atlantic

(Image credits: Mrsiraphol/Shutterstock)

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Tara is a Boston-based marketing maven-turned-lifestyle writer, who spends her time thrift shopping, canning, and doing DIY projects.