Study Explores How Sounds Affect Online Shopping

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Retail stores have been controlling their soundscapes for decades, playing classical music to make you overestimate quality and pop music to make you feel good. eBay commissioned a study to determine how sound affect shopping online as opposed to in-store. Birds chirping, for example, makes you more likely to purchase a barbecue.

How Your Home's Soundscape Directs Your Online Shopping | The Atlantic

(Image credits: Mrsiraphol/Shutterstock)

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Tara is Apartment Therapy's Assistant Editor & Social Media Manager. When not living in 140 characters, you'll find her thrift shopping around Boston, canning, and Instagramming photos of cats.