Study Explores How Sounds Affect Online Shopping

Design News

Retail stores have been controlling their soundscapes for decades, playing classical music to make you overestimate quality and pop music to make you feel good. eBay commissioned a study to determine how sound affect shopping online as opposed to in-store. Birds chirping, for example, makes you more likely to purchase a barbecue.

How Your Home's Soundscape Directs Your Online Shopping | The Atlantic

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