File this one under great idea. Jane, a former product design student at Design RCA in London, decided she was sick of constantly having to buy new stuff, either to replace broken things or to find something that worked better. So, she enlisted the help of two scientists, Ian and Steve, and sugru was born. See how it works after the jump.
sugru is a silicone based product that works much like modeling clay. However, it forms a strong bond to many materials, including aluminum, steel, ceramic and glass, and once cured, it is waterproof, flexible rather than rigid and dishwasher safe.
The sugru blog features recent hacks by sugru users that run the gamut from replacing microwave knobs to fixing broken buckle straps on hiking boots to covering unsightly screws to adding comfort grips to pens. The possibilities seem endless.
sugru is currently sold out due to an overwhelming demand when the product was first released in December. Once back in stock, Hack Packs are about $11.80 and are shipped internationally for free.
Thanks to designboom for featuring this fun new product.
Dirty Little Secrets of Tidy Families
Hillary & Michael's Refined Roost
Good Food to Share 
The Big Book of Small, Cool Spaces 
Apartment Therapy Presents 
The Eight-Step Home Cure 
Nomade Express Slee...
How To Cook Fluffy, Tasty Quinoa
How to Make Buckwheat Soba Noodles from Scratch
This stuff looks fantastic.
This stuff could be worth billions if the military knew about it...
wow
Genius.
Billy Mays here....
They need to sell this stuff in 50lb blocks- I could easily use that much. In a week.
Using the word "hack" when talking about crafts and household repairs. Stop it stop it stop it stop it stop it.
how is this different from Bondo, that putty used most often in auto body repair????
bondo isn't flexible once cured.
as to using the word hack - i understand but it's part of the vocabulary now. i still get annoying with calling crackers hackers. there's a difference. a hacker won't steal your identity online but a cracker will. not as annoying as created words such as the plethora of recent nouns cum verb by addition of "ize."
It's not a "hack" if that's what the product is *for*.
It's a hack if you're using something for a purpose other than which is is designed for.
I need this now, so I can stop using pliers to turn my microwave on and off!
Oops, after perusing the link, I realize that is in fact one of their advertised uses. I guess I am not the only one who got ticked off at a manufacturer who didn't sell replacement knobs!