Sunset Magazine iPad Mockup

Sunset Magazine is one of our favourite non-tech magazines that we still subscribe and devotedly read from cover to the last page. And like many publications, Sunset is likely seriously considering at least a partial migration to tablet based devices like the iPad. California photographer, Jesse Rosten, took on the task of creating a quick mockup of what a cover might look like for the home+travel+food magazine.

What we like: the animated imagery of the Pacific waves lapping onto the beach captures the very type of landscape and destinations the magazine is renowned for sharing. The imagery represents the content and brand well without being intrusive, noticeable, but subtle.

What we don't like: although the masthead script animation is fine in itself, the inclusion of cover copy animation flying from all sides reminds us too much of early CD-ROM and website animation included for the sake of adding a new feature. The integration of motion graphics for magazines on the iPad are going to be an eyesore for awhile, just as animation on websites were once overly prevalent. More is rarely better, so although we do admire Jesse's quick imaginative effort, we hope magazines migrating to the iPad and their ilk use studied restraint rather than pull out all the whiz-bang effects. We can only imagine what is in store for us from the likes of the Victoria Secret catalog!

For those looking to make the jump from magazines to digital devices for reading publications, what features would you like to see integrated? Sound? Video? Interactivity? Print out capability (coupons)? Or would you rather just have mostly static content?

[via Tech Crunch via Sunset Facebook Page]