Hmm...I like the idea however it seems it would be a really easy IKEA hack for less money and more customization...Also, the fact that it has to be in the middle of the room to access all parts will limit its appeal I think.

Part of the idea is that you *can* push it into the middle of the room, which is really key when playing, and then easily roll it into a corner when done.

My only issue would be that the bookcase and drawers probably should be further inset so as to improve the accessibility on those edges of the table.

Old school Fisher Price airport! Old school Fisher Price airport!!

Smart and adorable! Best in this designer showcase.

However, I do have to agree that I can imagine Ikea producing a more affordable version.

A small table on casters with storage. This looks nice and probably would be attractive to a lot of parents (especially if the price went down), but it is not a particularly innovative design.

Hardwood? Hardwood plywood maybe. There is no way that anyone would or should make that out of solid hard wood, for a multitude of reasons. Main one being cost effectiveness.

Looks like a cute/fun DYI project, but not an object for a design showcase.

I also echo enamorada's comments, and in regards to pushing it in to the middle of the room... My kid's room is carpeted and castors don't do so well on carpet. Likewise the plush family room rug would be a big obstacle for "easily roll[ing] it into a corner when done."

One star.

I love the concept and the rounded edges, but something tells me the table top and open shelving might not look so pretty full of pen marks and non-color coordinated toys.

I would have loved one of these when I was a kid...

...I had one of those Airports when I was a kid too.

I love it but, as with others, it looks like a great DIY not really something for a Design Showcase. Great work though! By the way, those wheels are plenty big enough to roll pretty easily on carpet I am sure.

Nice multi-functional unit, but the price would certainly prompt me to sketch it out and make it myself (or more likely get a friend with the right tools to do it!)

Definitely a great playtable, but I'm not really seeing anything beautiful or innovative about it.

To me this hasn't enough to offer for a design contest.
I'm not saying it's not cute though.

I would be a concerned about the drawer safely hopefully they a locking and cannot be pulled out all the way.

This seems like a great DIY, but I'm just not seeing this as a product. What's the designer going to do with 20k of advertising, really?

Good work, very thoughtful, simple, efficient and playful design for the following reasons:

1. Scenario of sitting on a table and playing……is visually geometric and symmetrical seating, which unconsciously brings order for the kids, when him/her is ready to play.
2. Approach to design is active and engaging, that interactively sits two kids opposite each other, not one kid on his own doing his/her own thing.
3. Storage component within and wheeling the whole thing away is very functional.
4. Choice of materials, Hardwood, Non-toxic lacquered paints, rubber casters are simple and very friendly for kids and adults.
5. And most important aspect is every kid loves his/her own ‘toy cart’. When I was a kid, joy of having my own ‘toy cart’ (although mine was very small and less fancy) gave a sense of pride and ownership. Overall feel of this design also communicates easiness and casual playing.

Good job design team, I look forward to your next creation.

it looks pretty bland and boring to me. It's just a couple of IKEA shelving modules with a table top slapped on top and some casters stuck on the bottom. It would at least be better if there was a way to hide all of the toys when playtime is over so that you don't have to look at them all the time.