Survey: Are you willing to pay more for eco products?

Survey: Are you willing to pay more for eco products?

Kyle Freeman
Aug 5, 2008

Although more eco-design products are becoming available every day, we still hear a lot of people complaining about the prohibitive cost of green products compared to standard products.

We must hang out with misers because a post on the Boston Globe's The Green Blog about a recently conducted survey tells another story...

The Globe blog post references a telephone survey conducted by the Yale School of Forestry & Environmental Studies of over 2000 randomly selected Americans. The survey asked questions about a number of consumer products, but we thought AT readers would be most interested to discover that 39% of respondents would be willing to pay 15% more for "green wood furniture", even among people who rated their current finances as "fair" or "poor."

Honestly, we were surprised that the percentage was that high. How about you? Are you willing to pay more for eco equivalents of your housewares and furniture? If so, how much more?

photo: uglyagnes' flickr photostream

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