As we went to publish our post, we saw that AT:DC took a sneak peek at the brand new H&M Home lines earlier today, so we decided to turn our post into a survey on the subject. What do you think? Is there room for another low price retail giant in the home goods market? If they bring the home goods to the US, will you shop there?
Shown above the jump: Nature Collection - Cream and Black, Line Drawings, Textural, Muji-esque
Related Link: A Sneak Peek at the New H&M Home Collection
Photos: Stefan Nilsson/H&M via Husmusen


Shaw's Original Fir...
Fun designs, and if they carry the less-expensive price tag that H&M items usually carry, they could help provide some fun trendy accessory pieces that I wouldn't mind parting with if I get tired of them after a year or so (how unsustainable of me!)
and if they keep their nyc stores stocked as well as they keep the clothing stores, it is so on.
having a decently priced option for accessories would be nice. These look cuter than IKEA, too. I like the button pillows.
I change my design asthetic like I change my hair color so I would definitely welcome a low priced alternative to cool home accessories.
I have to see them in person. The teatowels in the beige section don't look that bad, but I have to touch the fabric, as I am a haptic person.
i would absolutely shop there for the home.
(and yay for keeping an eye on AT's other posts!)
Don’t usually goto H&M but the selection looks nice. I might go.
There's always room for good affordable design.
Well stated, KTG - IMO, it's just alot of future landfill that's been designed to look appealing on the shelf.
NO H&M in Texas : (
Yes, agreed! Interesting designs but the quality!?!?!... TBD....