Sweden Adopts a National Font

Sweden Adopts a National Font

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Tara Bellucci
Feb 9, 2015
(Image credit: Soderhavet)

Sweden goes beyond the national anthem and adopts a national typeface. Sweden Sans, designed by Soderhavet, is part of a wider national branding project. Of the inspiration, designer Stefan Hattenbach says, "There's an expression in Sweden. We say lagom, which is not too much and not too little. You're happy with something in between."

Not Too Much, Not Too Little: Sweden, In A Font | NPR

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