Target Eco-Conscious Doormat

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I seem to be at Target a lot these days and it seems I never fail to see something cooler than I would expect to see there. This time it was this Eco-Conscious Doormat.

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I love that it's 1) square, 2) brocade style, 3) Eco-Conscious made of natural fibers and 4) $20. We've had our eye on another one from anthropologie that's at least twice as much. We're willing to compromise a little on style since people will just be wiping their feet on it. What do you think? Worth the compromise?