Hey there. Can you do us a favor? Next time you're in Japan can you pick up a few things for us? K, thanks!
Holy moly, have we stumbled upon quite the treat for anyone with connections in Japan. The product design firm iida, as they explain on their site, "is a brand that proposes products that feel right intuitively, not because they make sense or because you’ve been convinced. It’s a brand that makes your life fresh and more creative, everyday." So while they're not innovating how stuff works, they are improving on the way the stuff that already works looks. Last year Gregory posted about iida's leafy power cords and since then the company has expanded it's collection to include not only fun adapters, but cute solutions for keeping your cables and wires in check.