With all of my talk about Terence Conran’s impact on home design, I hope you can begin to see that it’s the activity of “home design” or even “home making” that is of the greatest importance, not simply arranging stuff in it. Arranging stuff is what I call “decorating.”
Stuff comes and goes, as do styles, but the creation of home is something that we develop over time. Those skills stay with us. Which is to say that your home is a path, not a place. It’s something that you do with aspiration, it's an activity that never stops. It will help you learn, grow and change over the course of your life.

It doesn’t matter whether you rent, have roommates, or don’t plan on staying long; you want to commit to the space you live in early and often. I’ve worked with people who have put off furnishing or “finishing” their homes for all of these reasons, and I always tell them what I’ve seen…
a. Everyone ends up staying longer than they expect.
b. Postponing making your home, like postponing joy, is a missed opportunity.
You can make your home in any place that you inhabit and take it with you when you leave. I’ve made my home in a decommissioned dormitory closet in college (the only single available to sophomores), in a tent while travelling by bicycle around the world for a year, and in a one and a half bedroom rental apartment in the West Village for the past three years with my wife and our four-year-old daughter. While we’d love to buy an apartment in the city, it hasn’t stopped us from building our home together, which is far more important and gratifying.

Our living room in our current home.
When I started Apartment Therapy in 2001, I was living in my previous apartment, a tiny, 250 square foot rental on the same block. This amazing home took good care of three of us when Ursula was born, was renovated twice (with my landlord’s permission!), and was the place where Apartment Therapy got its name, or, rather, its second name.
Apartment Therapy's first name was Retreat & Co., a nod to Tibor Kalman’s 1980s/1990s design firm, M & Co. I thought was a very witty name for a young interior design company. I had letterhead and business cards already made, but at dinner with friends one night at home I talked about the idea for my new company, and one of them called me an “apartment therapist” and suggested that that was a far better name for the company. My pitch was far too touchy-feely to be considered regular interior design, they said, and since my father was a psychiatrist it only made sense.
I resisted the new name, but it stuck and then became etched in stone when Dany Levy wrote me up on Daily Candy, calling me The Apartment Therapist, “one part interior designer, one part life coach.”

Karl Lagerfeld's home library photographed by Todd Selby
Now, after a number of years, I’ve come to realize that the therapy part is very real, and what makes what we do so much more interesting. Instead of becoming an interior design company, Apartment Therapy has become a lifestyle community for a new generation where ideas, inspiration, resources and support are all intertwined and no one style or approach is championed over any other.
As Michael Cannell wrote in The New York Times last week, Apartment Therapy has become "the populist hub of the emergent do-it-yourselfers," which is perfect, and a far more interesting challenge in the long run.
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3. We are all looking for our own path.
Good Links
>> Tibor Kalman via Wikipedia
>> Design Well Within Reach by Michael Cannell via NYTimes
(Images: Top two images from The Big Book of Small, Cool Spaces, and bottom Karl Lagerfeld's home by Todd Selby )


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great story! An I love your second name so much more than the &co...
Franca
the therapist part is essential - I took part in the 'clean' that took part in this past fall and it changed my life - I finally tiled ( with my own hand made tile) our outdated fireplace - though was too shy to share - and my husband and I opened our house for an amazing party - we need to take ownership of our living spaces and how they profoundly affect our experience of living on this planet at this time - thanks again for reminding me of this
I love the work you do--I am addicted to Apartment Therapy and look at it constantly for inspiration to keep developing my home and make sure that it is the welcoming and inspiring place that I want it and my life to be. I think one's self and one's home are just a reflection of the other and I love that your philosophies entirely support that!
Wow, wonderful post, really resonates... I lived in rented homes for my entire adult life until my partner and I bought the house we now live in three years ago. Friends were sometimes puzzled about my willingness to invest sweat equity in fixing up places I didn't own, but I always felt that 'therapy process' really did improve my inner world as well as my outer environment (heck, also a lot of fun...)
Congratulations on your success!
I agree with you whole-heartedly. I see the home as a retreat that I build with my partner. When I am feeling depleted, time spent arranging, re-thinking, and changing my home always replenishes and re-centers me. As a psychologist in the making, I would say that this qualifies as therapy.
And this must be why I really love AT. Thank you!
really wonderful post.
Holy crap! Two people and a baby in 250 ft2!?! I am impressed. :) The only I could fathom such a thing is with a really large fantastic private outdoor space.
I have been a renter for most of my life, and I honestly can't help but 'renovate' every place I go into (paint, changing flooring and lighting, adding built-ins, etc). It feels like a disease sometimes, lol! It's not about "losing money," it's more about just being happy and loving every inch of the place you live in. Now that I have my own house, renovating has become more stressful. I am allowed to do ANYTHING I WANT, and the lack of limitations sometimes overwhelms me.
Love that first picture so much!
I didn't really mind not decorating my college apartment, the one I lived in after college, or the house my husband and I house-sat before we bought, but I'm having so much fun decorating our house and really making it a home. This spring/summer's project is making the backyard a retreat on a serious budget, since we won't have the money for a vacation.
I'm loving this series. Keep 'em coming!
I love this part: "... the creation of home is something that we develop over time. Those skills stay with us. Which is to say that your home is a path, not a place. It’s something that you do with aspiration, it's an activity that never stops. It will help you learn, grow and change over the course of your life."
This really resonates with my life recently. I moved into a great condo that my husband and I love, but it has hardly any storage space--a problem when we were so messy with tons of storage space before! Adjusting to our new place over the last 10 months has forced me to grow by going through all my belongings, organizing, learning to be a responsible adult! It has been a rough year, but totally worth it now. I love my home!
Thank you!!! I get a lot of pleasure from Apartment Therapy. It has made a mark on the way I look at design.
@dirce79
You just summed up exactly how I feel about "finishing" my own place (bought 5 years ago and just now starting to "renovate").
I found it easy to experiment and play in rented apartments, because it was always understood to be temporary... when you moved out, the landlord painted back over it, or ripped it out and repaired it... and even if you lost your damage deposit, it was in the past and you could start fresh with the next one!
Now I feel like every decision needs to be evaluated not just for how happy it will make ME, but how it will impact the resale value of the place (it is a great place for now, but definitely not our forever home), and whether we can do the work well enough on our own for it not to look DIY to prospective buyers....
I miss the freedom to play with the only future risk being loss of half a month's rent!!
AT constantly makes my a happier person. It really changed my life as my home is now a beloved spot where the important part of my life takes place every single day.
I’ve worked with people who have put off furnishing or “finishing” their homes for all of these reasons
Well, my reason for not fully furnishing my place is that I haven't found "the right ___" yet, and I'm tired of having placeholders hanging around. A different point, I'm sure...
I've been making "homes" of the places I lived in since I was a 12 years-old, and my mom asked me what kind of art I wanted on my walls. Defining your home is about defining who you are. If you want to know what mood I am in, just come and visit. If it's a mess, I'm a mess. Right now, it's clean and decluttered, except for the Outbox, and I feel real good !
I love the site and the book ! Since I need my Cure to be finished by mid-may, I've already starting the deep treatment, and am on week two. Kitchen is half done, and I love thinking about how I live and how I can make my home a better place for my family to live in and be inspired.
Your living room looks great! I love the sofa pillows, and the color of the carpet.
This is a wonderful post. Maxwell, you really did create something here with AT that we have all come to love as an important part of our day.
I love the advice in this, and I wholeheartedly agree!
haha - Tibor Kalman is a Hungarian name:-)) love it. congrats to you!
I once visited an Army wife who was putting her stamp on the apartment she had moved into 2 days before. Her comment - "I want it to be mine as long as I live here." impressed the heck out of me, since she had moved 3 times in the prior 2 years.
BTW-What is the source of that yummy daybed?
@alexismarie, I feel the exact same way. One day I stumbled upon this site and I'm so glad I did. I instantly became addicted because, regarding home & design, there's always something interesting and/or inspirational to me here. Before AT, I wouldn't have even considered hosting a gathering or ANYTHING. After AT, I mustered up enough chutzpah to host a casual dinner party in my 1 bdrm - which is approx. 450 sq ft. I fit 11 comfortably and we had a great time... HELLO! Thanks AT, keep the good stuff comin'.
I love how Apartment Therapy combines two of my greatest interests. Good organization, and providing for people. Since I was young I often was frustrated by bad organization and the time I lost looking for the keys.
When I said that I was going to major in Interior Design people would often say, " Oh, so you like decorating houses." It made the profession sound so easy and pointless to put it that way and I despised it!
I'm glad to have a community of people who understand that it's more than the looks of a living space that makes it a home, it's the way it's used and how it serves the people who want to really live.
Such a lovely concept and post. It totally resonates with why I read AT. I come here, in part, because I am a newlywed with a new life and home that needs obvious care and decor. The other reason I adore AT is because it constantly pushes and encourages me to create a life I love - for myself, for my husband, for our friends and family.
My mother taught me young how to nurture people's stomachs and souls with good food. AT teaches me to create spaces that allow for rest and growth and community and inspiration. I hope it never ends - this desire to create a beautiful space in which life happens. Thanks for opening your readers up to that so much.
I love your living room...so welcoming and not overly styled. I do love designer images, but so much of the time they lack soul. I think it is why I adore AT so much, seeing real people create and live...it's so charming, encouraging and real! Thanks for being so awesome and creating this wonderful resource...you are the best!
I agree - I have an intimate relationship with any place I live so I nurture it - I don't have a choice. As soon as I start arranging it to my liking, I'm happy. If I don't, it chips away at me.
Great philosophy. Thanks for spear heading all of this. xo xo
Love that Lagerfeld arranges his books by something other than color. He probably actually uses them as something beyond decor, maybe?
(Yeah, I think tearing old books apart and tying the guts up with string is sacrilege. So sue me)
This is such a lovely entry. I'm so happy to see/hear someone promoting the "home" over the "house". Thank you!
Look at all those books! I just love the way you did to the place.
I think I could kill to have Karl Lagerfeld's home library. And I agree, even if you stay for a short time in a place, you should try to make it feel it your home, that would make you feel better. Thanks for sharing your story.
how I love this series !!! I look forward to the next entry.
as for Karl Lagerfeld's living room - I find it intimidating. All these books staring down upon me, and me wondering how many of them I have read. I could spend hours in there, browsing; but still in an intimidated rather than relaxed state.
I would feel so much more at ease in the second home - airy, relaxed, with sunshine filtering in.
Thank you for showcasing inspirational interiors, day after day, year after year - here's to your second decade!!
May I add, never stop engineering you environment. My husband of 47 years and I (we are in our 70's) still get so much joy from making changes in our,now, condo. After selling the home we raised all our kids in, for some goofy reason we thought we were done once we switched to our much smaller condo.
No, no, no and I think it is partly due to my discovery of Apartment Therapy. We love it here and and are constantly tweaking like there is no tomorrow. Never leave Maxwell, and thanks for the inspiration.